Starting a business is not easy. As a founder, your sole focus should be building your product and growing your user base. Most often this takes capital and fundraising can be difficult and overwhelming.
Fundraising always starts with a pitch. That's why we created slides -- to help you build the perfect pitch deck for your company. Create an account to do it yourself or if you need, we can help you create the perfect pitch deck.
Show value your company provides customers within one short and sweet sentence. Some entrepreneurs tend to use in their statement comparisons to other well-known companies such as Uber or Netflix. It may work, but make sure that your company is similar to the referring company.
Here you need to hook on your potential investors. Answer what problem you are trying to solve. The best way to describe the problem is to create a story. Make it as real as possible to engage investors and heighten their interest and understanding of your business and your goals.
Try to describe your ideal customer and market share that you want to occupy. You may think that showing your ability to capture a large market niche increases chances to get investment. In fact, it’s better to implicate that you have a very specific and reachable market to sound more realistic.
Now, when we’ve managed to describe the problem your target audience faces, you are free to talk about how you are going to solve it. Here you should be careful: surely, you can talk about your product on and on, but try to keep a focus on customers and how the product actually solves the problem and brings value to them.
Talk about a current outlook for the market sector. What companies occupy it and how they solve the problem. Even if your startup opens doors to an entirely new market, there are competitors too. It’s likely that your potential customers somehow solve their problem today. Describe how your startup will fit the market, who are its players and how they solve the problem.
The key here is to show that your software startup is unique. So, talk about what makes it special. Touch upon key features or about a “secret sauce” that other companies don’t have.
Show the people behind your idea. Mention some of your team members, focusing on their accomplishments, successes at other companies, and expertise that they bring to your company. Even though your company still lacks somebody, highlight the positions you need to fill and why it is critical to company growth.
If you already have customers, talk about them here. The best way to prove your startup potential. It increases your credibility and reduces risks for investors. If you don’t have customers, touch upon your startup milestones. Speak about what you’ve achieved and what your goals are.
What makes your product/service special? Find the way to show your audience how it works and what value it brings. Prototype or screenshots are good things to be attached to this section.
Now, when you’ve told about the problem and solution, it’s high time to mention how you will make money.
So, after all advantages and opportunities were mentioned, it’s high time to ask for money. Show how you are going to use investments, how much money you do need and why you need this exact number. Investors are people too, and they need to know how much money to give and how they will help you to achieve your goals.